CenturyLink
Hollywood Insiders
Even award-winning actor Paul Giamatti doesn't
impress this family of Hollywood insiders.
With an endless feed of TV shows, movies, news, and social media at our fingertips, we’ve become more connected to entertainment and celebrity culture than ever before. Everyone feels like a Hollywood insider. And with CenturyLink Prism TV and High-Speed Internet, you might start acting like it.
Our campaign marked the first on-screen commercial appearance of Paul Giamatti. Both TV and online video launched during the 88th Academy Awards at the height
of the Hollywood awards season, dovetailing perfectly with
our audience’s enthusiasm for film and celebrity news.
:60 "Movie Titles"
“CenturyLink is not well known as a television subscription provider. So the insight—feel like a Hollywood insider—is a deft way to position the brand as if it were a long-time player in the space.”
Jeff Beer, Fast Company
:30 "Imrpov"
:30 "Industry Experts"
“For a brand who once did an ad with ten cliches in one :30 spot (I counted…), CenturyLink is now behaving like a major player.”
David Gianatasio, AdWeek
:30 "Show Don't Tell"
:30 "Headshot"
“CenturyLink didn’t disappoint and gives us movie-like performances. The choice of Giamatti as frontman—Oscar-Nominated Paul Giamatti—was spot on.”
Will Burns, Forbes
:30 "Faster Dialogue"
:30 "Hair & Makeup"
:30 "Hands"
The unlikeable family of Hollywood Insiders
were beloved by America.
Second screen ads ran during the Academy Awards teaching decent people everywhere how to behave like shallow Hollywood insiders.
