Honest to Goodness

So rather than inflating their own self-worth through exaggerated or flat-out made-up differentiators, Avidia tells it like it is: we keep your money safe and get it to you when you need it as good as any other bank does.

It’s refreshing. So refreshing, in fact, that, since Honest to goodness launched, huge numbers of people—allegedly— have asked themselves, “Since I’m going to bank somewhere, why not bank with the honest one?”